300 W BROADWAY

300 West Broadway, SoHo-Nolita, , NEW YORK, NY 10013

Even if you’ve somehow never heard of the illustrious SoHo, you’ll always know where to find it — and never confuse it with London’s lower-case Soho. As with most things relating to New York City, everyone has an opinion, and SoHo’s east-west boundaries are no different. However, it indisputably sits in Lower Manhattan, north of Canal Street, and, of course, south of Houston. Architecturally, the neighborhood is a time capsule, defined mainly by buildings with decorative cast-iron facades. These 500-some structures date from the mid-to-late 19th century when cast iron experienced an Industrial Revolution-era moment due to its strength — providing support without relying on interior columns — fire resistance, and cheap costs relative to other materials. All are contained today in the succinctly named SoHo-Cast Iron Historic District. Presently, SoHo is always alive with people, whether residents living in spacious lofts or visitors drawn by the second-to-none shopping and restaurant options.