Get to Know South Waterfront

South Waterfront is one of Portland’s newest major neighborhoods, dramatically rising out of a former industrial zone in seemingly one quick burst. In 2004, the first buildings in South Waterfront broke ground, the result of an ambitious collaboration between the city, private developers, and Oregon Health & Science University (OHSU). South Waterfront is still growing and evolving, but twenty years after its inception, it’s an unqualified success. There’s a truly unusual variety of transportation infrastructure here: The neighborhood serves as the western terminus for Tilikum Crossing, a car-free bridge that only allows bicycles and pedestrians, as well as city buses, the light rail, and streetcars, to cross. Then there’s the tram that goes from South Waterfront to the main OHSU campus and takes just three minutes to ride. There’s even the option of a kayak-based commute, if desired, with public docks in the waterfront park.

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Living in Portland, OR

Portland is a city that’s almost close to perfect, an astonishingly beautiful and lush destination that has an incredibly well-defined sense of self. Portland residents are a welcoming bunch and pride themselves on their community spirit, with each neighborhood serving as its own little local village. Sure, Portland’s fondness for analog culture in a digital world might be frequently satirized, but the vintage clothing–clad, kombucha- and craft-beer-drinking denizens of the Rose City are sitting pretty, knowing that they’ve been ahead of the curve in cool for decades. And though Portland has many (many!) record stores, bookstores, and farmers markets (all with the benefit of no sales tax on any purchase), the area does boast its own well-known tech corridor, the Silicon Forest. Portland also has a strong advertising agency scene, where creatives compete for Nike and Adidas accounts, as both rival shoe companies are headquartered in the region.